Saturday, 17 October 2015


Cover Reveal:


A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. The story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how a businessman may just be minding his…err…business and the ‘Invisible Hand’ can cause unexpected consequences to arise out of his innocent actions. There is no point blaming the tale for being exaggerated because that is precisely what it seeks to be – an ‘exaggeratio ad absurdum’ of some facets of the world. Anything you learn from the book – be it the basics of marketing management or a satirical view of Society – you do at your own risk.

The tale only dogs the doings of:

Spike Fortune who only sought to feed dogs and, later, sought more dogs to feed.

Jerry Fortune who, being fortuneless, gets dragged helter-skelter behind his uncle Spike in the latter’s careening pursuit of commercial success and gets sandwiched between Spike and..

Tyke who was Spike’s resident genius on enticing dogs with their wares. He also has to help Spike in his rivalry with..

Tom Rich, who is unwillingly dragged into upstaging Spike and tries to do it by teasing the palates of cats, helped by the bumbling efforts of..

Jasper Rich who would rather be partying than chasing cats with cat-foods.

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Meet The Characters

Spike Fortune, who, being unable to justify his existence by making money, is obsessed with justifying his existence by spending all his inherited wealth. Lead into the paths of commerce, he discovers that, while it may seem attractive to set out to lose money, the natural consequence of having people consider him a loser was indigestible. Having set out to feed dogs, Spike becomes obsessed with feeding more dogs and, later, having more dogs to feed.

Jerry Fortune, who discovers that there are perils to having your livelihood depend on a benevolent uncle. Tied to his uncle’s coat-tails by a need for sustenance, he is dragged helter-skelter behind Spike in the latter’s careening progress in pursuit of commercial success. Having first been a mere interpreter between his uncle, Spike, and the resident marketing guru, Tyke, he later finds that being in the middle can get very uncomfortable, indeed.
Tom Rich, who had never realized that the easy contempt he had for his schoolboy acquaintance could prove so dangerous. Spike’s meteoric rise in the world of Commerce puts him in a position of either having to prove himself better or have all that contempt come back with usurious interest. He drags his nephew, Jasper, along in pursuit of teasing the palates of cats.


All that Spike and Tom had wanted was to be a winner in their respective businesses and, more importantly, in their own private game of one-upmanship. They had no idea that their humble quest would redraw the contours of Society and set in place principles that both businessmen and Society would live by.

Meet the Author

Fiction has been an addiction but the need to make a living took Suresh through Chemical Engineering and a PGDM at IIM-Bangalore and, from thence, to a long 16 year stint in the area of finance with specific expertise in fertilizer subsidies and a further two years as consulting expert in the same area. That, in his words, about sums up the boring part of his life, except for the people he was privileged to meet.

Otherwise, he can be described as a mess of contradictions – a bookworm but avid trekker; alone but never lonely; enjoys solitude but loves company; lazy but a perfectionist, the litany is endless. Trekking, which side-tracked him from the writing for which he quit his job, is a major passion and he does, at least, one trek in the Himalayas every year in addition to numerous local treks.

He reignited his passion for writing with a fairly popular blog The blog has been rated among the Top 5 humour blogs in India, twice in succession - in 2014 and 2015 - by BlogAdda, and has also been listed third among the Top Humour Blogs by Baggout.
He also has a short story published in a collection “Uff Ye Emotions” and has edited and written a novelette in an ebook anthology “Sirens spell danger”

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Saturday, 3 October 2015


The Dove's Lament
Kirthi Jayakumar

The Blurb
The Dove's Lament is a journey that takes you around the world, bringing to life the human side of conflicts that tear people apart. From the genocide in Rwanda, to war-stricken Bosnia, from child marriages in India to prostitution and drug trafficking in Colombia, these stories traverse a microcosm of reality. Be it the manifestation of Bacha Baazi in Afghanistan, or the fight for paradise on Earth, Kashmir, the repertoire of stories lend a soul to what otherwise remain a muddle of news reports and statistics. Through these stories, Kirthi embroiders a tapestry of the unvanquished human spirit in varied shades, and shakes you up to the reality that surrounds you.

Gory, stark, dark, chilling, blood curdling…this is the reason I don’t like to read books written about wars. I couldn’t go beyond of few chapters of the book The Almond Tree because I felt so sad and depressed that I started feeling guilty for leading a comfortable and happy life!

Not that I like the ‘happily ever after’ kind of books or the diabetic inducing sweet and romantic ones…but these stories…the ‘Real’ ones are too much for my not-so-strong psyche.

I thought it would not be possible for me to read beyond the first chapter, but I was gripped. The reason being, these stories are short. They do not exaggerate or drag beyond the necessary. And each story is different even though the underlying emotions and feelings are the same. And they are REAL.

The pain and the suffering in these stories are enough to stir your mind and change your perception about the victims of war. Innocent people caught in the line of fire and brutally killed for no apparent reason of theirs. Politics and power has taken the humane out of the ‘human.’

As I read through the first chapter, I couldn’t help but think that the author has used up all the words and adjectives that describe the suffering, the pain, the hurt and the helplessness of the people in this chapter itself…what else will be there in the consecutive chapters?

Well, each story is different in the way it is presented, the characterization, the situation and the outcome of it. You will become the father in the story – Fire In A Ring of Ice; you are the young orphaned boy whose love for his sister makes him stand up against his adopted father in –For The Love of A Motherland; you are Amal whose love for her home makes her return to her homeland after many years; you are the little girl who died in Peshawar school while saving her brother; you are that young boy who knows he is the next sacrificial lamb of the family to be sold in the story Baccha Bazi of Afghanistan; you are that father whose agony rips you apart when he is manipulated in the name of religion killing his friend who saves his baby girl; you are the young mother who is raped and impregnated only to see the same thing happen to your daughter......

You will live each of these story and  every character…you will cry with them and die with them.

A well researched compilation of stories covering almost all the regions of the world. The explanation of the conflict situation after every story helps us in understanding the people and the events that led to war around the world.

Definitely not a light read.

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Meet the Author

Kirthi Jayakumar is a Lawyer, specialised in Public International Law and Human Rights. She has diversified into Research and Writing in Public International Law, Arbitration and Human Rights, besides Freelance Journalism. Working as a UN Volunteer, specializing in Human Rights issues in Africa, India and Central Asia and the Middle East, Kirthi has worked extensively with grass root organizations that focus on women's rights, and also run a journal, academy and consultancy that focuses on International Law, called A38. Kirthi is also the founder of the Red Elephant Foundation, an organisation that works for the empowerment of women.

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